After falling in love with content marketing 4 long years ago (*cough), I had dreamed of attending Content Marketing World (or CMW). Despite my best internal-selling to my superiors, there was just never enough in the budget to justify my attendance. So, I had resigned myself to binging on This Old Marketing podcasts and ‘How To…’ articles posted on Content Marketing Institute‘s website.
However, last week I was tickled orange to find myself amongst the best writers, marketers, and content marketers at CMW! I had finally made it, and it was all I could’ve asked for. Not only did I gain valuable insights by attending different sessions – but was able to get my picture taken with the one and only; Joe Pulizzi. Godfather of content marketing.
I was speechless (which doesn’t happen often). Thankfully, I had some chatty coworkers with me who were able to jump in and make sure the encounter wasn’t totally awkward. I also managed to score a pic with the one and only Ann Handley – content creator extraordinaire.
But, outside of taking pictures with my idols, the focus this year was on three major insights:
- If you’re not “all in” with your content marketing, you should stop.
- Slow down and do your content marketing right.
- The key to success isn’t to know your what – it’s to know your why.
Pretty powerful stuff, I know. So powerful, it’s best to hear it straight from the source. I recommend checking out CMI’s post to gain a better understanding.
Did you go to CMW? What did you think of these three key takeaways? Leave a comment and let me know!