The day to day work of content marketing can become a bit overwhelming at times. The endless demand for captivating content, the constant Google algorithm updates, and heavy flows of data can feel like a sack of potatoes to the face. Or maybe you’re in an organization where content marketing is new and you’re faced with misunderstanding, misalignment, and distrust (because how can a great story really bring in revenue?). I feel you.
Let’s just admit it; this sh!t’s tough. But when we get it right – when everything comes together into an amazing and valuable content experience, for both the reader and the business, there’s no high quite like it. So, when I’m feeling overwhelmed or discouraged by the grind of content marketing, I turn to the ‘greats’. Here are some of my favourite quotes about content marketing and storytelling. Hopefully they pump you up and help get you back in the content ring.
“Do or do not, there is no try.” Joe Pulizzi (Yes, this is actually what Yoda told Luke Skywalker, but it was repeated by Pulizzi at CMWorld16)
“Tools are great, but content marketing success is about the wizard, not the wand.” Jay Baer
“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out-entertain.” Dolf van den Brink
“When you’ve got 10,000 people trying to do the same thing, why would you want to be number 10,001?” Mark Cuban
“Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create and curate it.” Kristina Halvorson
“The secret is not to do more… It’s to create content that matters, that they cherish, since people crave useful things.” Josh Stinchcomb
“If you aren’t having fun creating content, you’re doing it wrong.” Ann Handley
“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” Howard Gossage
“I notice increasing reluctance on the part of marketing executives to use judgement. They are coming to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. ” David Ogilvy
“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Robert Rose
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” David Beebe
“The golden rule of content marketing is simple: They ask, you answer” Marcus Sheridan
“I truly don’t think people understand that, when it comes to content, the #1 opportunity for competitive differentiation is NOT TO SUCK.” Kristina Halvorson
“Share your knowledge. It is a way to achieve immortality.” Dalai Lama XIV (that’s right, the freakin Dalai Lama!)
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov
“Content: there is no easy button.” Scott Abel
Know of a great content marketing quote that I’m missing? Outside of the standard “content is king” or “actually, content is queen”, just comment below!