Don’t Let the Content Marketing Grind Get You Down

The day to day work of content marketing can become a bit overwhelming at times. The endless demand for captivating content, the constant Google algorithm updates, and heavy flows of data can feel like a sack of potatoes to the face. Or maybe you’re in an organization where content marketing is new and you’re faced with misunderstanding, misalignment, and distrust (because how can a great story really bring in revenue?). I feel you.

Let’s just admit it; this sh!t’s tough. But when we get it right – when everything comes together into an amazing and valuable content experience, for both the reader and the business, there’s no high quite like it. So, when I’m feeling overwhelmed or discouraged by the grind of content marketing, I turn to the ‘greats’. Here are some of my favourite quotes about content marketing and storytelling. Hopefully they pump you up and help get you back in the content ring.JoePulizzi

“Do or do not, there is no try.” Joe Pulizzi (Yes, this is actually what Yoda told Luke Skywalker, but it was repeated by Pulizzi at CMWorld16)

“Tools are great, but content marketing success is about the wizard, not the wand.” Jay Baer

“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out-entertain.” Dolf van den Brink

“When you’ve got 10,000 people trying to do the same thing, why would you want to be number 10,001?” Mark Cuban

“Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create and curate it.” Kristina Halvorson

“The secret is not to do more… It’s to create content that matters, that they cherish, since people crave useful things.” Josh Stinchcomb

AnnHandley

“If you aren’t having fun creating content, you’re doing it wrong.” Ann Handley

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” Howard Gossage

“I notice increasing reluctance on the part of marketing executives to use judgement. They are coming to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. ” David Ogilvy

RobertRose

“Marketing is telling the world you’re a rock star. Content marketing is showing the world that you are one.” Robert Rose

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” David Beebe

“The golden rule of content marketing is simple: They ask, you answer” Marcus Sheridan

“I truly don’t think people understand that, when it comes to content, the #1 opportunity for competitive differentiation is NOT TO SUCK.” Kristina Halvorson

“Share your knowledge. It is a way to achieve immortality.” Dalai Lama XIV (that’s right, the freakin Dalai Lama!)

JoeChernov

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov¬†

“Content: there is no easy button.” Scott Abel

Know of a great content marketing quote that I’m missing? Outside of the standard “content is king” or “actually, content is queen”, just comment below!

I Went to CMWorld and It Was All I Could’ve Wanted – and more

After falling in love with content marketing 4 long years ago (*cough), I had dreamed of attending Content Marketing World (or CMW). Despite my best internal-selling to my superiors, there was just never enough in the budget to justify my attendance. So, I had resigned myself to binging on This Old Marketing podcasts and ‘How To…’ articles posted on Content Marketing Institute‘s website.

However, last week I was tickled orange to find myself amongst the best writers, marketers, and content marketers at CMW! I had finally made it, and it was all I could’ve asked for. Not only did I gain valuable insights by attending different sessions – but was able to get my picture taken with the one and only; Joe Pulizzi. Godfather of content marketing.

joepulizziandme

I was speechless (which doesn’t happen often). Thankfully, I had some chatty coworkers with me who were able to jump in and make sure the encounter wasn’t totally awkward. I also managed to score a pic with the one and only Ann Handley – content creator extraordinaire.

annhandleyandme

 

But, outside of taking pictures with my idols, the focus this year was on three major insights:

  1. If you’re not “all in” with your content marketing, you should stop.
  2. Slow down and do your content marketing right.
  3. The key to success isn’t to know your what – it’s to know your why.

Pretty powerful stuff, I know. So powerful, it’s best to hear it straight from the source. I recommend checking out CMI’s post to gain a better understanding.

Did you go to CMW? What did you think of these three key takeaways? Leave a comment and let me know!